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Having a web site is only the first step towards making use of the Internet as a marketing tool.

Equally as important (and many would even say more important) is promoting your site to ensure you attract as many potential customers as possible.

SEO (search engine optimisation) is an extremely complex and crucial step part of your web marketing.

Search engine optimisation relates to the process of adjusting your web site to help a search engine recognise the quality of the information that you have to offer and to match that information to search phrases that are entered by prospective clients.

At a very, very, basic level a search engine is little more than a glorified matchmaking agency; there are those that are looking for information and those that are looking to provide information. All a search engine does is match those looking with those who can provide, hence optimising your site correctly is absolutely critical.

A search engine will use complex algorithms to determine which page has the most relevant information to offer about a particular keyword or search phrase.

The precise amount of information collected will vary with each search engine, but generally, the page title, page text and keyword density are recognised as important factors, along with the number and quality of other sites that link through to your own.

Highland Web Site Design utilise not only our professional knowledge but also a unique software package in order to ensure your web site becomes visible to 192 global search engines, including Google, Yahoo, MSN, ASK, AOL and many more.