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Search Engine Optimisation Inverness Web Site Design Inverness SEO Web Designing Web Designers Inverness Scotland About Us Design Web Site Design Inverness Inverness Web Design Highland Web Design Company providing low cost affordable web site design solutions for the small and medium sized business community in the Highlands of Scotland Portfolio Web Site Designers Inverness Scotland Web Site Design Inverness Web Design Inverness Web Design Highland Web Design Company providing low cost affordable web site design solutions for the small and medium sized business community in the Highlands of Scotland Testimonials Web Site Designs Inverness Web Site Design  Web Site Designers Inverness Scotland Web Site Design Inverness Web Design Inverness Web Design Highland Web Design Company providing low cost affordable web site design solutions for the small and medium sized business community in the Highlands of Scotland Prices Inverness Web Site Design Web Design Inverness  Web Site Designers Inverness Scotland Web Site Design Inverness Web Design Inverness Web Design Highland Web Design Company providing low cost affordable web site design solutions for the small and medium sized business community in the Highlands of Scotland Web Designs And Web Makeovers Inverness  Web Site Designers Inverness Scotland Web Site Design Inverness Web Design Inverness Web Design Highland Web Design Company providing low cost affordable web site design solutions for the small and medium sized business community in the Highlands of Scotland Web Site Maintenance Design Web Site Design Inverness Inverness Web Design Highland Web Design Company providing low cost affordable web site design solutions for the small and medium sized business community in the Highlands of Scotland Web Site Hosting Inverness Web Site Maintenance Design Web Site Design Inverness Inverness Web Design Highland Web Design Company providing low cost affordable web site design solutions for the small and medium sized business community in the Highlands of Scotland Contact Highland Website Design Inverness Web Site Maintenance Design Web Site Design Inverness Inverness Web Design Highland Web Design Company providing low cost affordable web site design solutions for the small and medium sized business community in the Highlands of Scotland Call Back Web Site Maintenance Design Web Site Design Inverness Inverness Web Design Highland Web Design Company providing low cost affordable web site design solutions for the small and medium sized business community in the Highlands of Scotland

Having a web site is only the first step towards making use of the Internet as a marketing tool.

Equally as important (and many would even say more important) is promoting your site to ensure you attract as many potential customers as possible.

SEO (search engine optimisation) is an extremely complex and crucial step part of your web marketing.

Search engine optimisation relates to the process of adjusting your web site to help a search engine recognise the quality of the information that you have to offer and to match that information to search phrases that are entered by prospective clients.

At a very, very, basic level a search engine is little more than a glorified matchmaking agency; there are those that are looking for information and those that are looking to provide information. All a search engine does is match those looking with those who can provide, hence optimising your site correctly is absolutely critical.

A search engine will use complex algorithms to determine which page has the most relevant information to offer about a particular keyword or search phrase.

The precise amount of information collected will vary with each search engine, but generally, the page title, page text and keyword density are recognised as important factors, along with the number and quality of other sites that link through to your own.

Highland Web Site Design utilise not only our professional knowledge but also a unique software package in order to ensure your web site becomes visible to 192 global search engines, including Google, Yahoo, MSN, ASK, AOL and many more.